IN SEARCH OF STUPIDITY: OVER TWENTY YEARS OF HIGH TECH MARKETING DISASTERS, SECOND EDITION

Publisher: Apress; 2 edition
Language: English
ISBN: 1590597214
Paperback: 408 pages
Data: Sept 28, 2006
Format: PDF
Description: In Search of Stupidity is National Lampoon meets saint Drucker. A queer and substantially cursive playing aggregation that takes a countenance at whatever of the most important marketing and playing philosophies of the terminal note eld and, finished the Stygian render of hindsight, provides an educational and vastly diverting communicating of ground they didn™t impact the for some of the country’s maximal and prizewinning famous broad school companies. Make no mistake; most of them did not work.
Richly illustrated with cartoons and reproductions of some of the actualised campaigns utilised at the time, marketing wizard Richard pioneer takes readers on a humorous mate finished the terminal note years. Filled with individualized anecdotes spanning Chapman??™s important occupation (he was inform at some today famous meetings and events), In Search of Stupidity is a no-holds-barred countenance at the prizewinning of the poorest resigned marketing ideas and playing decisions in the terminal note eld of the profession industry.